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PAUL’S CANCER SUPPORT: CASE STUDY

Legacy Leaflet

Legacy collateral

Paul’s Cancer Support provides physical, creative and talking therapies both online and at their centre, to anyone aged 18+, whatever their connection to, or experience of, cancer. They do this free of charge, and have done so since 1983. 

Fundraising is vital to ensure Paul’s can continue to help anyone affected by cancer, however they can, for as long as they’re needed. This local charity’s impact far exceeds their organisational size, so their ideal legacy collateral needed to be a standalone asset which would inspire gifts without creating additional stewardship work. 

We were delighted to create a legacy leaflet which captured the spirit of Paul’s, the value of leaving a gift in a Will, and a powerful story about the legacy which sits at the heart of this extraordinary charity. It was delivered in print and digital formats, and designed to captivate and convert in isolation.

Legacy Leaflet
Legacy Leaflet
"It has been a real pleasure to work with the Effective Creative team, hugely professional and efficient. We love the fresh and engaging look and feel of our new legacy leaflet - it is exactly what we need."
Dr Caroline Hoffman
Chief Executive - Paul's Cancer Support

To learn more about Paul’s, please visit their website: https://pauls.org.uk/ 

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