At Effective Creative, we are committed to protecting your privacy and ensuring the security of your personal data. This policy explains how we collect, use, and safeguard your personal information when you interact with our website and services. Please read this policy carefully to understand our practices regarding your personal data.

This policy applies to Effective Creative Limited, registered company number 14961846, data protection registration ZB562790.

If at any point you want to change your details or how we contact you, please let us know by emailing our data man at alexis@effective-creative.co.uk.

1. Introduction

At Effective Creative, we value your privacy and are dedicated to protecting your personal data. We have developed this policy to provide clear and transparent information about how we collect, store, use, and secure your personal information. This policy is in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Collection of Personal Information

2.1 Information You Provide to Us Directly

When you interact with our website or services, we may collect personal information directly from you. This information may include your name, address, email address, phone numbers, organisation name, job title, and any other information you voluntarily provide to us. We may collect this information when you contact us, request information, or engage in other activities on our website.

2.2 Information We Collect Automatically

We may also collect certain information automatically when you visit our website. This may include metadata information such as your computer’s IP address, browser type, operating system, and other technical details. This information is processed in a way that does not identify individuals, and will only ever be used to analyse and improve our website experience.

2.3 Cookies and Similar Technologies

We may use cookies and similar technologies on our website to enhance your browsing experience. Cookies are small text files placed on your device to store information about your preferences and activities. By using our website, you consent to the use of cookies. You can learn more about cookies and managing your preferences though your browser settings by visiting allaboutcookies.org. Please note that blocking cookies may impact certain functionalities of our website.

3. Use of Personal Information

We use the personal information we collect for various purposes, including but not limited to:

• providing you with the information, products, and services you have requested;
• responding to your inquiries and providing customer support;
• sending you updates, newsletters, and marketing communications in accordance with your preferences;
• identifying and contacting potential clients in relevant job roles to receive information and marketing about our events, products and services;
• inviting you to events and research activities;
• improving our website experience and ensuring its security;
• complying with legal obligations and regulatory requirements;
• administering the contractual relationship between us and our suppliers, contractors, or employees.

We do not profile your data or allow any third-party marketing to you without your explicit consent. We may only share your data with sub-contractors who adhere to strict contractual terms and assist us in providing our services.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. We regularly review the data we hold and delete any information that is no longer necessary or relevant.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Under applicable data protection laws, you have certain rights regarding your personal data. These rights include:

• the right to access and receive a copy of the personal information we hold about you;
• the right to rectify any inaccurate or incomplete personal information;
• the right to request the erasure of your personal information, subject to legal and contractual obligations;
• the right to restrict or object to the processing of your personal information;
• the right to withdraw your consent for processing your personal information, where consent is the lawful basis for processing;
• the right to data portability, allowing you to receive a copy of your personal data in a structured, commonly used, and machine-readable format;
• the right to lodge a complaint with a data protection authority if you believe that we have violated your rights or applicable data protection laws.

If you would like to exercise any of these rights or have any questions regarding the processing of your personal data, please contact us using the information provided in Section 9 or find out more via the Information Commissioner’s Office.

7. Third-Party Links

Our website may contain links to third-party websites or services. Please note that we are not responsible for the privacy practices or the content of such websites. We encourage you to read the privacy policies of those third parties to understand how they collect, use, and disclose your personal information.

8. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you believe that we may have collected personal information from a child under 13, please contact us, and we will take appropriate steps to remove such information from our systems.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact alexis@effective-creative.co.uk.

10. Changes to the Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be effective when we post the revised policy on our website. We encourage you to review this policy periodically for changes.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy, and you consent to the collection, use, and processing of your personal information in accordance with this policy.

Last updated: 30 June 2023